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Creative Business Essentials
Start here
Welcome
Introduction
1. Positioning
The Big Picture
Strategy: Target Group
Strategy: Services
Communication
Case Study
Attract The Right Client
Summary
2. Value
Value Definitions
Your Value
Client Value
Summary
3. Pricing
Pricing Strategies
Calculating Your Fixed Costs
Calculating Success
Hourly-Based Pricing
Project-Based Pricing
Value-Based Pricing
Subscriptions
Licensing
Financial Planning
Summary
4. Sales Process
Full Circle Moment
Point of Contact
Discovery Call
How You Get The Client
Summary
5. Proposals
The Perfect Proposal
Contracts
Summary
6. Project Management
Onboarding & Management
Requirements
Process
Timelines
Tools
Hand-Off
Summary
Resources
Templates
Reading List
Chapter Summaries
Tutorials
Introduction
Notion Template: Proposal
Notion Template: Financial Planner
Notion Template: Contract
Notion Template: Requirements
The Big Picture
The Big Picture
Learn the basic concepts of positioning: what is it and why is it important? We look at an example of how three businesses in the same market have positioned themselves differently to cater to three different types of customers.
12 minutes
Learn the basic concepts of positioning: what is it and why is it important? We look at an example of how three businesses in the same market have positioned themselves differently to cater to three different types of customers.
12 minutes
