6 MONTHS ONLINE PROGRAM WITH INDIVIDUAL COACHING FOR EXPERTS AND LEADERS
The Trusted Expert Program. Your Blueprint for Moving from Hidden to Hero
Go from hidden hard worker to visible leader or expert who gets the high-level projects and roles everyone wants.
You've finally had enough of that!
You are frustrated because you feel like you're not heard, not appreciated, and not given new opportunities.
You take additional courses to deepen your expertise in your field, but more of the same doesn't get you anywhere.
You apply for new roles or projects or jobs and are rejected because you lack sponsors who advocate for you.
You're afraid of being show-offy and come across as arrogant or inauthentic if you talk about your contribution.
You are not known for something unique that sets you apart and makes you stand out.
You're nervous about reaching out to people. You're always happy to help. But asking others for support...
In meetings, you often think, "Is this remark intelligent enough?" Then you keep quiet because you lack confidence.
In meetings with your boss you always talk about the projects. You never talk about your achievements.
As a last resort, you think of quitting the job and looking for new opportunities elsewhere.*
Stop working silently in the background 24/7 and slipping into burnout, yet never receiving the recognition and opportunities you deserve.
What you really need:
An established reputation in your organization.
*No, changing the job will not do the trick! Because you always take yourself with you. Instead, change your mindset and behavior.
It's not just about expertise. It's about exposure.
Build your reputation and go from hidden to hero
Establish your credibility as an authority in your field - not just with your colleagues, but with a wider circle of people.
Show that you can do more than what people generally expect of you.
Learn how to talk about yourself without the fear of coming across as inauthentic or arrogant.
Convince and influence without authority - and with personality!
And the best:
Positioning yourself well is not a question of talent or luck, but can be learned: with the necessary knowhow, perseverance - and a smart system.
Positioning yourself well is not a question of talent or luck, but can be learned: with the necessary knowhow, perseverance - and a smart system.
What is the The Trusted Expert Program?
The Trusted Expert Program is an online training program that enables you to position yourself as the recognized expert or leader in your company - without appearing inauthentic or spending countless hours networking on social media.
The program's impact is based on the combination of self-study and individual coaching:
The self-study modules are available online as soon as you sign up. They consist of step-by-step video lessons, tutorials, templates and guides to help build and implement your expert brand.
In addition, the program includes individual 1:1 coaching sessions with Petra where we discuss your questions and progress, and I give honest feedback and additional input to help you succeed. During these sessions, we'll explore your questions about branding, positioning, and career development. You set the agenda and choose the topics you'd like to focus on.
The Trusted Expert Program is an online training program that enables you to position yourself as the recognized expert or leader in your company - without appearing inauthentic or spending countless hours networking on social media.
The program's impact is based on the combination of self-study and individual coaching:
The self-study modules are available online as soon as you sign up. They consist of step-by-step video lessons, tutorials, templates and guides to help build and implement your expert brand.
In addition, the program includes individual 1:1 coaching sessions with Petra where we discuss your questions and progress, and I give honest feedback and additional input to help you succeed. During these sessions, we'll explore your questions about branding, positioning, and career development. You set the agenda and choose the topics you'd like to focus on.
How it works
Once you've enrolled in the program, you'll have immediate access to the learning platform. There you'll find all the learning materials: video tutorials, checklists, workbooks, and questionnaires.
You'll have 6 months from enrollment to work through these materials at your own pace.
As part of the program, you'll also have private 1:1 coaching sessions with Petra. Schedule these sessions when you need feedback on your work in the program or to discuss your positioning or career goals. You're in the driver's seat - you set the agenda and choose the topics you want to explore.
Depending on the package you choose, you'll receive either 2 or 4 individual coaching sessions of 60 minutes each.
Once you've enrolled in the program, you'll have immediate access to the learning platform. There you'll find all the learning materials: video tutorials, checklists, workbooks, and questionnaires.
You'll have 6 months from enrollment to work through these materials at your own pace.
As part of the program, you'll also have private 1:1 coaching sessions with Petra. Schedule these sessions when you need feedback on your work in the program or to discuss your positioning or career goals. You're in the driver's seat - you set the agenda and choose the topics you want to explore.
Depending on the package you choose, you'll receive either 2 or 4 individual coaching sessions of 60 minutes each.
Tired of sitting in front of the screen? No problem! View all content conveniently on your smartphone or tablet.
Content of the program
Program overview
What you'll learn
In this 5-step program, you'll learn the fundamentals of branding, define your strengths and values, set clear goals, identify achievements that set you apart, and learn to talk about your work and value with confidence.
You will work through these 5 topics:
Intro - The fundamentals of self-branding
Module 1 - Brand Identity
Module 2 - Brand Mission
Module 3 - Brand Communication
Outro - Implementing your insights into your daily routine
What you'll learn
In this 5-step program, you'll learn the fundamentals of branding, define your strengths and values, set clear goals, identify achievements that set you apart, and learn to talk about your work and value with confidence.
You will work through these 5 topics:
Intro - The fundamentals of self-branding
Module 1 - Brand Identity
Module 2 - Brand Mission
Module 3 - Brand Communication
Outro - Implementing your insights into your daily routine
Intro
The fundamentals of self branding
Marketing is not rocket science. But marketing follows very specific principles that have a lot to do with us humans, the way our brains work, and our psychology. If we want to build a personal brand that works - and satisfies us - we need to know these principles.
The fundamentals of self branding
Marketing is not rocket science. But marketing follows very specific principles that have a lot to do with us humans, the way our brains work, and our psychology. If we want to build a personal brand that works - and satisfies us - we need to know these principles.
- Analyze your starting point and goals for this program.
- Get to know the psychological mechanisms behind our buying decisions.
- Learn about the 7 Rules of Self Branding.
- Get to know my philosophy and the idea on which the branding work we will do is based.
- Gain an overview of the 3 modules and 13 elements of the Self Branding Model® that it takes to build your strong and sustainable expert brand.
Module 1
Uncover your Brand Identity
This is the heart of your brand. It is about who you are; your purpose, your values, what you stand for and what drives you. Once you have clarified your brand identity, you will be able to build an authentic and trustworthy brand and reputation.
Uncover your Brand Identity
This is the heart of your brand. It is about who you are; your purpose, your values, what you stand for and what drives you. Once you have clarified your brand identity, you will be able to build an authentic and trustworthy brand and reputation.
- Reflect on your key strengths and how you can best use them in your work and role.
- Get feedback from others on your strengths.
- Use your subconscious mind to define the emotions and values that are most important to you.
- Define your brand mantra step-by-step, taking into account the way the human brain works.
Module 2
Define your Brand Mission
Build relationships with key stakeholders and a network of people who supports you and provide you with opportunities. Learn how to focus on tasks that create value and make you visible.
Define your Brand Mission
Build relationships with key stakeholders and a network of people who supports you and provide you with opportunities. Learn how to focus on tasks that create value and make you visible.
- Define where you want to be top-of-mind.
- Analyze - your network and identify key stakeholders who can support your success, along with their needs.
- Master the fundamentals of effective networking.
- Develop strategies to increase your visibility and impact through meaningful contributions.
- Create your personal code of conduct aligned with your brand mantra.
Module 3
Practice your Brand Communication
Expose yourself and talk naturally and with confidence about yourself and your contribution. Learn how to use LinkedIn, practice tools such as storytelling and formulate your compelling elevator pitch.
Practice your Brand Communication
Expose yourself and talk naturally and with confidence about yourself and your contribution. Learn how to use LinkedIn, practice tools such as storytelling and formulate your compelling elevator pitch.
- Define how your brand should be perceived, both in real and virtual worlds.
- Establish your social media presence - particularly within your company and on LinkedIn.
- Capture your success and signature stories, and learn how to tell them compellingly.
- Create your tagline (slogan).
- Develop a concise elevator pitch that sparks interest.
Outro
Implement it into your daily work routine
Having a well-defined strategy is important, but implementation is what truly matters. You need to live your brand for it to succeed.
Throughout the program and after completion, we'll help you put your valuable work into practice to keep the drive and success going.
Self-branding is a lifelong journey. It's not something you complete in a set timeframe—whether 6 days, 6 weeks, or 6 months. You'll face new challenges that require aligning your approach with your branding strategy. In this section, you'll find further tools to help you succeed.
Implement it into your daily work routine
Having a well-defined strategy is important, but implementation is what truly matters. You need to live your brand for it to succeed.
Throughout the program and after completion, we'll help you put your valuable work into practice to keep the drive and success going.
Self-branding is a lifelong journey. It's not something you complete in a set timeframe—whether 6 days, 6 weeks, or 6 months. You'll face new challenges that require aligning your approach with your branding strategy. In this section, you'll find further tools to help you succeed.
You decide how much personal support you need
Choose one of these 2 options:
Online Course +
2 hours coaching
2 hours coaching
This option is ideal if you prefer to work independently and need minimal guidance.
Coaching in English, German or Swiss German.
Coaching in English, German or Swiss German.
Online Course +
4 hours coaching
4 hours coaching
Choose this option if you want more personalized attention or wish to explore topics beyond the course curriculum.
Coaching in English, German or Swiss German.
Coaching in English, German or Swiss German.
Successfully implemented in companies for over 15 years. Bulletproof, scientifically sound and inspiring!
Book before January 6, 2025 and receive 30 minutes of free 1:1 LinkedIn coaching to optimize your profile and learn essential strategies for successful online networking in 2025.
What clients say about the program
The program provides a clear, memorable framework
The program is more than working on making skills and experience more visible, it starts at the heart of our professional values and the core of our contributions. The program provides a clear, memorable framework and most importantly, courage to persist and joy to continue the work, as it evolves with us.
Christiane, Global Expert Laboratory Workplace Strategy
The program is more than working on making skills and experience more visible, it starts at the heart of our professional values and the core of our contributions. The program provides a clear, memorable framework and most importantly, courage to persist and joy to continue the work, as it evolves with us.
Christiane, Global Expert Laboratory Workplace Strategy
More confidence, clarity and courage
I chose the course because I have consistently received feedback that, despite my valuable and deep scientific expertise, I come across as too much in the back seat and too silent in meetings. Thanks to the course I increased my confidence in being more outspoken and presenting myself as an expert without "fearing" to be arrogant.
Alessandro, Senior Principal Scientist in Pharma Research
I chose the course because I have consistently received feedback that, despite my valuable and deep scientific expertise, I come across as too much in the back seat and too silent in meetings. Thanks to the course I increased my confidence in being more outspoken and presenting myself as an expert without "fearing" to be arrogant.
Alessandro, Senior Principal Scientist in Pharma Research
The game changer was to define my brand identity
The programme helped me to engage with myself more intensively, to become even more aware of my strengths and to communicate them more specifically. The game changer for me was to define my own brand identity, which drives me and allows me to be even more courageous in the outside world. This programm has been very rewarding for me.
Kerstin, Coach & HR-Professional
The programme helped me to engage with myself more intensively, to become even more aware of my strengths and to communicate them more specifically. The game changer for me was to define my own brand identity, which drives me and allows me to be even more courageous in the outside world. This programm has been very rewarding for me.
Kerstin, Coach & HR-Professional
Communicate my strengths and contributions in a structured way
The course helped me to communicate my strengths and contributions in a structured way. I particularly liked the mixture of independent learning and working under Petra's very experienced guidance and regular discussions with like-minded people in a small group. The exchange with the other course participants helped me to put the finishing touches to my profile.
Susanne, QA Manager, IMP Quality Operations
The course helped me to communicate my strengths and contributions in a structured way. I particularly liked the mixture of independent learning and working under Petra's very experienced guidance and regular discussions with like-minded people in a small group. The exchange with the other course participants helped me to put the finishing touches to my profile.
Susanne, QA Manager, IMP Quality Operations
Backbone of the program
The program is based on the Self Branding Model® which goes far beyond the usual self-marketing techniques. It involves a systematic approach based on up-to-date economic and psychological expertise and utilises the latest discoveries in brand research and neuromarketing. Moreover, it is based on 20 years of experience from interacting and working with my clients.
The model contains all the elements necessary to build a unique personal brand and a trusted reputation.
Watch the video to learn about the process to go from hidden contributor to visible authority:
Watch the video to learn about the process to go from hidden contributor to visible authority:
Hi, I'm Petra
You deserve recognition for the great work you do, and my job is to help you get it!
How do I do this? On the basis of the Self Branding Model® and 20 years of experience, I work with you to create a strong expert brand that reflects both your skills and identity. Making sure you position yourself successfully in the organization you work for. Or on the job market.
What you won't learn from me: How to sell nothing but hot air! If you want to learn smart sales slogans or how to trick others, I'm not the right coach for you. Because for me, authenticity and content are key.
If you feel like stepping from a hidden contributor into a visible expert role, then you should join my program.
You deserve recognition for the great work you do, and my job is to help you get it!
How do I do this? On the basis of the Self Branding Model® and 20 years of experience, I work with you to create a strong expert brand that reflects both your skills and identity. Making sure you position yourself successfully in the organization you work for. Or on the job market.
What you won't learn from me: How to sell nothing but hot air! If you want to learn smart sales slogans or how to trick others, I'm not the right coach for you. Because for me, authenticity and content are key.
If you feel like stepping from a hidden contributor into a visible expert role, then you should join my program.
Do you want to talk to me?
Schedule a call to discuss your situation and goals and we'll see whether this program is right for you.
What clients say about Petra
Practical tips for right after the session
I find Petra very professional, energetic, engaging, and conscious of her audience when she speaks in public. She gracefully adapts her speech as attendees make questions, and gives practical tips that one can start putting into practice right after a session. We received very good feedback from the attendees of the workshop. I highly recommend working with Petra and I hope to work with her again soon!
Ana, Scientific Marketing Specialist
I find Petra very professional, energetic, engaging, and conscious of her audience when she speaks in public. She gracefully adapts her speech as attendees make questions, and gives practical tips that one can start putting into practice right after a session. We received very good feedback from the attendees of the workshop. I highly recommend working with Petra and I hope to work with her again soon!
Ana, Scientific Marketing Specialist
Extraordinary ability of engaging her audience
The first time I met Petra, it was through a workshop. She impressed me with her presentation skills and she has an extraordinary ability of engaging her audience, making everyone feel comfortable with each other, without feeling judged. I strongly recommend working with Petra!
Liliana, PhD, Lead Medical Director for Ophthalmology
The first time I met Petra, it was through a workshop. She impressed me with her presentation skills and she has an extraordinary ability of engaging her audience, making everyone feel comfortable with each other, without feeling judged. I strongly recommend working with Petra!
Liliana, PhD, Lead Medical Director for Ophthalmology
Sensitivity, clarity, and energy
Petra steers the class with sensitivity, clarity, and energy, engaging everyone to share aspects of their journey. Thanks to this vivid and continued dialogue, my ideas gained contour and depth.
Christiane, Global Expert Laboratory Workplace Strategy
Petra steers the class with sensitivity, clarity, and energy, engaging everyone to share aspects of their journey. Thanks to this vivid and continued dialogue, my ideas gained contour and depth.
Christiane, Global Expert Laboratory Workplace Strategy
Take these next steps
- Choose your level of personal support: 2 hours or 4 hours of 1:1 coaching with Petra.
- Enroll in the program and get immediate access to the learning platform.
- Start building your powerful personal brand through step-by-step video tutorials, checklists, and workbooks available on the platform.
- Whenever you need guidance or want to discuss something specific, schedule a 1:1 coaching session with me. You'll find the booking link on the learning platform.
6 reasons for joining the program
The Self Branding Model®, my proven method for developing your personal brand and positioning step-by-step - and which you can always use as a guide for your future career steps.
The Course. 6 months unlimited access to all step-by-step video lessons, tutorials, templates and guides to help build your brand and reputation.
One-on-one coaching sessions with Petra. Choice of 2 or 4 individual 60-minute calls over a 6-month period where we discuss your specific questions and I provide additional input to help you succeed.
Action Sheets and questionnairs to print or fill out online.
My 20 years of experience working with experts and leaders like you on their successful self-branding and self-marketing.
And the best:
This program is fast and effective. It is not about consuming countless hours of content, but about implementation and results.
This program is fast and effective. It is not about consuming countless hours of content, but about implementation and results.
Book before January 6, 2025 and receive 30 minutes of free 1:1 LinkedIn coaching.
Strengthening your personal brand has the power to transform your career
Before they started developing their strong profile and reputation, my clients had low confidence, no visibility, and no voice at the table.
After half a year they:
have a clear cut image that others appreciate.
are the first pick when it comes to assigning interesting roles and high-profile projects.
are recognized as authorities well beyond their immediate network.
And all of this in a business world characterized by transformation, self-organization, and virtual collaboration.
This is what just 6 months can do.
After half a year they:
have a clear cut image that others appreciate.
are the first pick when it comes to assigning interesting roles and high-profile projects.
are recognized as authorities well beyond their immediate network.
And all of this in a business world characterized by transformation, self-organization, and virtual collaboration.
This is what just 6 months can do.
Self-marketing is a muscle. It can be trained.